NEW! Raven by **TapClicks** \- SEO + SEM Tools with Deeper Competitive Insights

# Paid Advertising

## [PPC Reporting Software: How to Report on PPC Results & Benchmark Against Competitors](/content/blog/ppc-reporting-software/index.html)

-  [Raven Tools](https://plus.google.com/+RavenTools/ "Visit Raven Tools’s website")  
  - July 23, 2020

## [📊 Facebook Ads Reporting now in Raven](/content/blog/facebook-ads-reporting/index.html)

-  [Jon Henshaw](https://henshaw.me/ "Visit Jon Henshaw’s website")  
  - July 6, 2017

## [Getting Started With AdWords Call-Only Campaigns](/content/blog/getting-started-with-adwords-call-only-campaigns/index.html)

-  [Susan Wenograd](https://plus.google.com/107364401828074793646/ "Visit Susan Wenograd’s website")  
  - March 17, 2015

## [PPC and SEO Go Together Like Peanut Butter and Jelly](/content/blog/cohesive-ppc-seo-strategy/index.html)

-  [Nicolette Beard](https://plus.google.com/+NicoletteBeard/ "Visit Nicolette Beard’s website")  
  - February 3, 2015

## [6 Winning PPC Tactics](/content/blog/6-winning-ppc-tactics/index.html)

-  [Arundhati Sriraman](https://plus.google.com/+ArundhatiSriraman/ "Visit Arundhati Sriraman’s website")  
  - December 23, 2014

## [9 Tips To Stretch a Small PPC Budget](/content/blog/9-tips-to-stretch-ppc-budget/index.html)

-  [Arundhati Sriraman](https://plus.google.com/+ArundhatiSriraman/ "Visit Arundhati Sriraman’s website")  
  - October 14, 2014

## [5 Reasons That Your Ad’s Quality Score Is Not a Quality Metric](/content/blog/quality-score-quality-metric/index.html)

-  [Susan Wenograd](https://plus.google.com/107364401828074793646/ "Visit Susan Wenograd’s website")  
  - March 21, 2014

## [How To Focus PPC Competitive Research for Better Results](/content/blog/focus-ppc-competitive-research-better-results/index.html)

-  [Susan Wenograd](https://plus.google.com/107364401828074793646/ "Visit Susan Wenograd’s website")  
  - February 26, 2014

## [How to Leverage PPC Insights In An Organic World](/content/blog/leverage-ppc-insights-organic-report/index.html)

-  [Susan Wenograd](https://plus.google.com/107364401828074793646/ "Visit Susan Wenograd’s website")  
  - January 10, 2014

## [Ultimate List of Retargeting Tools](/content/blog/ultimate-list-retargeting-tools/index.html)

-  [Pratik Dholakiya](https://the20media.com/ "Visit Pratik Dholakiya’s website")  
  - December 13, 2013

## [What Are the Best Options for Google AdWords Keyword Research Now?](/content/blog/google-adwords-keyword-research/index.html)

-  [Courtney Seiter](https://plus.google.com/+CourtneySeiter/ "Visit Courtney Seiter’s website")  
  - August 28, 2013

## [29 Ways to Use Remarketing (And How to Get Started)](/content/blog/howto-remarketing/index.html)

-  [Sean Dolan](https://plus.google.com/114231812057094577910/ "Visit Sean Dolan’s website")  
  - May 20, 2013

## [What to expect in the first 4 weeks of an AdWords campaign](/content/blog/what-to-expect-new-adwords-campaign/index.html)

-  [Raven Tools](https://plus.google.com/+RavenTools/ "Visit Raven Tools’s website")  
  - December 21, 2012

## [How to get started with Google AdWords Call Extensions](/content/blog/google-adwords-call-extensions/index.html)

-  [Raven Tools](https://plus.google.com/+RavenTools/ "Visit Raven Tools’s website")  
  - September 21, 2012

## [Ultimate List of PPC Bid Management Solutions](/content/blog/ppc-bid-management-solutions/index.html)

-  [Mathew Guiver](https://plus.google.com/108757236683543843982/ "Visit Mathew Guiver’s website")  
  - July 6, 2012

## [5 steps to turn around a failing PPC campaign](/content/blog/5-steps-to-turn-around-failing-ppc-campaign/index.html)

-  [Raven Tools](https://plus.google.com/+RavenTools/ "Visit Raven Tools’s website")  
  - June 1, 2012

## [4 Project Management Tips to Streamline Your PPC Campaigns](/content/blog/4-project-management-tips-to-streamline-your-ppc-campaigns/index.html)

-  [Raven Tools](https://plus.google.com/+RavenTools/ "Visit Raven Tools’s website")  
  - May 18, 2012

## [10 bid management tips from PPC pros](/content/blog/10-bid-management-tips-from-ppc-pros/index.html)

-  [Elisa Gabbert](https://profiles.google.com/110202834926364525666/ "Visit Elisa Gabbert’s website")  
  - April 13, 2012

## [Advertising on Twitter: Is it right for your brand?](/content/blog/advertising-on-twitter-is-it-right-for-your-brand/index.html)

-  [Mathew Guiver](https://plus.google.com/108757236683543843982/ "Visit Mathew Guiver’s website")  
  - February 3, 2012

## [Ultimate list of PPC advertising tools](/content/blog/ultimate-list-of-ppc-advertising-tools/index.html)

-  [Raven Tools](https://plus.google.com/+RavenTools/ "Visit Raven Tools’s website")  
  - October 13, 2011