Google Analytics Configuration Guide

Easily setup and configure Google Universal Analytics Events and Campaign Variable tracking.

Event Tracking Code

Set up a variety of key Events, such as ratings, newsletter signups and blog comments—even without a confirmation page.

Create Event Code

URL Builder

Add Campaign Variables to the links you share so you can keep track of how that traffic interacts with your site in Google Analytics.

Build Trackable Links

How-to Articles & Resources

• How to create and track Google Analytics Events in Tag Manager
• Keep track of your site's changing rankings daily, weekly or monthly on local zip code searches, devices and search engines.
• Identify new sources of links, keep track of your link building efforts and connect their value to your online marketing campaign.