# Google Analytics Configuration Guide

Easily setup and configure Google Universal Analytics Events and Campaign Variable tracking.

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## [Event Tracking Code](/content/marketing-reports/google-analytics/event-tracking/index.html)

Set up a variety of key _Events_, such as ratings, newsletter signups and blog comments—even without a confirmation page.

[Create Event Code](/content/marketing-reports/google-analytics/event-tracking/index.html)

## [URL Builder](/content/marketing-reports/google-analytics/url-builder/index.html)

Add [Campaign Variables](/content/marketing-glossary/campaign-variables/index.html) to the links you share so you can keep track of how that traffic interacts with your site in Google Analytics.

[Build Trackable Links](/content/marketing-reports/google-analytics/url-builder/index.html)

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### How-to Articles & Resources

- [How to create and track Google Analytics Events in Tag Manager](/content/marketing-reports/google-analytics/tag-manager-events/index.html)
- [Keep track of your site's changing rankings](/content/serp-rank-tracking/index.html) daily, weekly or monthly on local zip code searches, devices and search engines.
- [Identify new sources of links, keep track of your link building efforts](/content/seo-tools/index.html) and connect their value to your online marketing campaign.